Money Matters — the money, it matters to everyone and it factors in at all levels. To begin with, the money factors in with each family; it factors in with each coach; and it factors in with each athletic department. And we all know, where there is serious money in play, the stakes are high and the emotions run deep.
To the family that is looking at annual tuition bills ranging from $20,000 to $50,000, the value of a scholarship might determine their ability to afford college; that is a lot at stake, both for money and for life opportunity.
To the college coach that is looking to assemble a competitive sports team, the way he or she manages the scholarship budget will affect their opportunities to recruit every year; that is a lot at stake, both for competitive game purposes and for career opportunity.
To the athletic department and its Athletic Director, who is looking to maintain a culture of college sports and provide a quality sporting opportunity for its student-athletes, the way they distribute their budget will determine which sport teams are retained and what resources are allotted for each; that is a lot at stake, both for the college culture and for
the college experience of many trusting student athletes.
There is a lot more to college sports than just wins and loses. Careers, life opportunites, and substantial sums of money are all at play.
