Surface Recruiting- what is this? It happens to be one of the primary reasons why families fail in this effort, and they do so by the thousands, year after year, for many of the same reasons, over and over again. You think the learning curve would set in, but it doesn’t, as new people come in the process thinking they know differently. And it takes them down the same beaten path.
Here is the scenario- you, the student-athlete that excels in high school sports and with good grades; you play on Club/ AAU travel teams; you attend showcases, camps, and combines; you play in regional tournaments. All of a sudden, you get some letters in the mail, some signed by head coaches, some are preprinted with your name written in, whatever it is, it’s all good. Next you exchange emails with a coach, go on a few campus visits, meet some coaches. You’re thinking the recruiting game is on? But is it? Not yet. When left to do on your own, the necessary follow-up steps are rarely done. Rather, people tend to wait, hope, and wish for good things to happen, for the college coach to come calling with offers of grandeur.
But year after year, for college prospects by the thousands, this initial exchange between coach and family does not materialize into any substantive, live, in-depth, recruiting activity… it only exists on the “surface”. The problem is that families can’t get away from it as they become enamored by the receipt of college letterhead, and as such, they think that they are being actively recruited. Their pending outcome becomes inevitable. I call it Surface Recruiting, and it’s the # 1 trap.
To learn our CST secrets on how to recognize Surface Recruiting and manage it successfully, contact us. Call or email The College Sports Track today.
